How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman
Wanna know how a 200-person agency reduced churn by 50% from one year to the next?
Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to hundreds of millions in annual revenue, their journey hasn’t been without bumps in the road.
At the beginning of 2022, they saw client churn on the rise and their CEO, Erik Huberman, knew he had to adjust their strategy to address a new challenge.
In today’s conversation, you’ll hear from Erik:
How they created intense focus throughout the agency to reduce client churn
The role of incentive structures & systematic churn analysis in their impressive churn reduction
How they retrained their sales team to head off churn early in the client lifecycle
What they realized was the Number 1 KPI impacting client churn (based on systematic AI analysis)
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The leadership habit that can create a toxic work environment for your team.
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What's causing your agency's pitches to fall on deaf ears?
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Learn how to increase your PMs impact on your agency's profitability.
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Learn how this agency increased lead conversion by 300% by making a tough decision.
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Ever have clients leave when you're doing great work? Learn the hidden reason why clients really become unhappy.
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The AI opportunity most agencies are overlooking.
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Hear the best (& worst) stories of clients being "client-ey" and 3 ways you can deal with similar situations.
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Create a lead-generating machine that DOESN'T need a big budget.
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Forget EVERYTHING else & focus on these 5 critical tasks as an agency owner.
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Avoid the biggest mistakes and follow 5 simple steps to guide your team though major change