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Farotech, a digital marketing agency based just outside Philadelphia, was juggling multiple tools to manage projects, track time, and coordinate schedules. The agency faced inefficiencies with time tracking and scattered workflows—until My Calendar came into play.
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Challenge: Too many tools, too little time
Disconnected processes
Before coming to Teamwork.com, Farotech struggled with juggling multiple platforms. “We were really operating out of spreadsheets," said Lindsey Daku, Account Communications Director. Tasks for her team were sent into the ether, and Lindsey could only hope they came back completed. Without a unified system like My Calendar, tracking progress—and her team's time spent on that progress—was a daily struggle.
Time tracking woes
Not surprisingly, time tracking was clunky and inefficient. “We had to hop between spreadsheets and calendars, and even then, people were missing hours,” Lindsey said. This disjointed system hurt time tracking and cost Farotech valuable insight into project profitability.
Lack of transparency
Farotech’s team lacked visibility from start to finish. “There was no transparency,” Lindsey added. The use of multiple tools, including Basecamp and Zoho, left the team confused as they constantly switched between platforms.
Retainer headaches
Managing retainers was also challenging. “We need to know how much time you spend on each project” Lindsey explained. “When we go to renew a client, we make sure we're charging them enough, and also making sure that the team isn't over capacity. If we've estimated two hours and it actually took four, we need to account for that.”
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Solution: Enter My Calendar—the game changer
Bringing everything into one view
My Calendar revolutionized Farotech’s workflows by putting all tasks, projects, and Google Calendar events in one place. “It solves all of those problems and connects things intuitively,” Lindsey said. No more piecing together schedules—it’s all there in a single source of truth.
Effortless time tracking
With My Calendar, time tracking became a breeze. “Now, I can block time and track it in the same place,” Lindsey said. The drag-and-drop functionality lets the team easily track time against tasks or meetings, ensuring no minute goes unaccounted for.
Task management made easy
My Calendar also simplified task scheduling. “I can do related tasks in one time block without shifting focus,” Lindsey noted. The tool’s intuitive interface has radically streamlined how the team plans and manages their tasks.
Budgeting time with precision
For Lindsey, managing team capacity is crucial. "I look at a team member’s calendar, and if they’re overloaded, I can delegate or reprioritize tasks," she said. My Calendar allows her to spot bottlenecks early and make adjustments before any issues arise.
A seamless Google Calendar integration
“We love the two-way sync with Google Calendar. We can reschedule meetings within Teamwork, and it reflects in Google Calendar instantly,” Lindsey said. This has streamlined not only internal work but also client communication and collaboration.
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Results: Turning chaos into productivity
A new level of efficiency
Since implementing My Calendar, Farotech has seen a boost in productivity. “I just click, and the task I need is right there. It saves so much brain space,” Lindsey said. No more confusing context switching—or switching between tabs.
Accurate time tracking, better profitability
“My goal is making things easier for my team,” Lindsey explained. “Time tracking used to be a drag, but My Calendar has made it effortless.” This has also improved the company’s labor efficiency ratio (LER), helping refine pricing models and increasing profitability.
Adoption across the team
Though initially hesitant, team members quickly embraced My Calendar. “Everyone who starts using it says, ‘I wish I did this sooner,’” Lindsey said. The tool’s ease of use has made onboarding new team members simple, solidifying its role as a key part of Farotech’s operations.
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